Book Key Message. Delivered.
Key Message. Delivered.
Business presentations with structure

Wolfgang Hackenberg and Carsten Leminsky
4. Edition, Haufe Publishing Group Bestseller
English (only eBook) / German
Ebook und Corporate Editions available
49.99 EUR
Description
With the tried-and-tested techniques and numerous expert tips, you can create a presentation on any topic, no matter how complex, that is understandable even without explanation. The authors give you the tools you need to create professional presentations in just a few steps.
- In a nutshell: how to turn complex topics into clear messages.
- The common thread: Structure as an elementary link between content and visualization.
- Giving messages a face: how to visualize content correctly.
- Step-by-step guide: eight steps to a convincing business presentation
- New in the 4th edition: using AI to think through, argue, visualize and present presentations more easily and quickly
Wolfgang Hackenberg joined Accenture from Roland Berger, where he became a partner in 2006. He is co-founder of steercom GmbH, which specializes in communication and salary training for consultants and managers in corporations. His core competence is the pyramidal principle. He is called upon as a deal coach for important presentations.
Carsten Leminsky is managing partner of Steercom GmbH. He is also a strategy consultant and holds seminars and workshops on structuring.
Publisher: Haufe
Date of publication: 9th of July 2025
Edition: 4. Edition 2025
Language: German
Number of pages: 264 pages
ISBN-10: 3648192566
ISBN-13: 978-3648192566
Dimensions: 24.8 x 1.7 x 19.6 cm
More information

Learning experience
We give structure to the individual client case and provide pyramid thinking logic for life.

Team
Decades of practice have shaped us to deliver compelling messages.

International
Until 2020, we traveled the world for our clients from our offices in Hamburg and Zurich.